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How to see AI agents on your website

AI agents already visit online shops, but they do not appear in the usual statistics. Here is where to find them and how to recognise them.

Why your statistics do not see them

Most measurement tools work through a script placed in the page. An AI agent reads the page without running that script: it leaves no trace in these tools.

It does go through your server, however. Its visit is in your server or CDN logs.

  • ChatGPT-UserAnswers a personAddress verified
  • Claude-UserAnswers a personAddress verified
  • Fake ChatGPT-UserPosing as itUnknown address
  • Perplexity-UserAnswers a personAddress verified
  • OAI-SearchBotIndexes for searchAddress verified
  • GPTBotCollects for trainingAddress verified
Sample · fictitious data

The agents to know

Each agent presents itself with a name. They do not all do the same thing:

AgentOperatorWhat it does
ChatGPT-UserOpenAIAnswers a question, live
OAI-SearchBotOpenAILists your website
GPTBotOpenAITrains an AI
Claude-UserAnthropicAnswers a question, live
ClaudeBotAnthropicTrains an AI
Perplexity-UserPerplexityAnswers a question, live
PerplexityBotPerplexityLists your website
MistralAI-UserMistral AIAnswers a question, live
Amzn-UserAmazonAnswers a question, live
Google-AgentGoogleBrowses for a user

The closest thing to a purchase is the live question: someone is waiting for an answer, now.

How to spot fake agents

An agent’s name is a simple line of text: any bot can write it. To know whether it is the real one, you have to compare its address with those published by its operator, visit by visit.

These lists need attention. In our tests, one operator’s list of bots did not cover all its addresses: its real agent looked like a fake.

And people sent by an AI?

These are not agents, but visitors who click in an answer. Some can be spotted by the origin of the visit, or by a marker in the address, such as utm_source=chatgpt.com.

In a test on our demonstration shop, the person clicked 16 to 42 seconds after ChatGPT read the page. This short gap makes it possible to link a visit to the reading before it, without following anyone.

Qommis does this work at the entrance of your website: each agent recognised and verified, each visit noted, to follow live and in a report.

Join the pilot

Measure what AI agents are worth for your website.

Or write to hello@qommis.com

with your website address, your e-commerce platform and your hosting provider.