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Agentic commerce: what changes for your website

Agentic commerce means online buying that is prepared, then carried out, by an AI agent on a customer’s behalf. Here is what is already happening, and what it changes for your shop.

What is agentic commerce?

An AI agent is an assistant, such as ChatGPT, Claude or Perplexity, that acts for someone. Ask it for a warm winter coat: it reads product pages, compares them and suggests an answer.

Today, the customer usually keeps the last word: they click and buy on your website. The next step is the agent going all the way to payment. According to InMobi, 36% of US shops are already ready for a complete purchase by an agent (October 2026).

What the figures say

Adobe measured visits by people referred by an AI to US retailers:

  • +393% visits in the first quarter of 2026, year on year.
  • 42% higher conversion than other visits, in March 2026.
  • 37% more revenue per visit, at the same date.
  • 48% more time spent on the website.

These figures describe growth on the US market, not yet a volume. It is the right time to measure yours.

What changes for an online shop

A customer sees your page once it has loaded. An agent often reads it in a single request, without running the page’s scripts. If the price or stock appear afterwards, it can leave without them.

You do not see it either: measurement tools that work through a script in the page do not count a visitor who does not run that script.

Finally, not everything that presents itself as ChatGPT is ChatGPT: bots borrow its name.

What to do now

Three steps are enough to start:

  1. See which agents already come to your website.
  2. Check what they receive on your product pages.
  3. Measure the visitors they bring you, and the sales that follow.

That is the job of Qommis, at the entrance of your website: it recognises agents, verifies their identity, completes pages without a price on request and measures every visit.

Join the pilot

Measure what AI agents are worth for your website.

Or write to hello@qommis.com

with your website address, your e-commerce platform and your hosting provider.